There are multiple factors that can impact a customer’s impression of your business. One of the biggest and most overlooked is the restroom.
From banks and health care facilities to front offices, consumers today have more choices than ever on where they can go, and research shows they won’t choose a business with a dirty restroom.
For example, a recent Harris Poll found that 85 percent of Americans would not patronize a business with negative online reviews regarding its cleanliness. With these stark statistics in mind, businesses have to ask themselves one very important question: Can you afford to treat restrooms as an afterthought?
A facility’s restroom can help enhance a business’s image. If your restroom is visibly dirty, has broken fixtures, malfunctioning dispensers, or a persistent foul smell, it is important to remedy these issues quickly to protect your bottom line.
To enhance your restroom cleaning program and improve your facility’s image, consider the following:
It starts with training. While there is no uniform approach, there is a right and wrong way to clean. Proper training is the key to an effective cleaning program and helps prevent cross-contamination in a facility.
Cross-contamination often occurs when workers are pressed to save time or preserve resources. To limit the chance of cross-contamination, train employees regularly on correct chemicals, correct tools, and the correct process—and emphasize the risks involved with not changing cleaning tools or solutions in each area.
Color-coding cleaning tools and using a wall chart to help workers identify and remember which chemicals, tools, and cleaning processes they should use in particular areas of the restroom can help to reduce cross-contamination. For example, you may use blue mop heads to show that they are to only be used in the bathrooms.
Maintain a high level of clean. In order to maintain a high level of clean in your facility’s restroom, your cleaning program should include a cleaning schedule for employees to follow on a daily, weekly, and monthly basis. Depending on the level of clean you want to achieve and the frequency of restroom usage by customers, your cleaning program should include the following:
- Spot cleaning. Cleaning staff should spot clean regularly throughout the day to ensure floors and stalls are clean and dry, trash is empty, and restroom dispensers and fixtures are fully stocked and functioning.
- Daily full cleaning. Depending on the level of use your facility’s restroom sees per day, staff should wet mop floors and clean all restroom surfaces at certain intervals throughout the day. This includes counters, sinks, stalls, toilets, and mirrors. It’s also important to focus on critical areas, such as dispensers, door and stall handles, sink faucets, and “splash” areas around urinals and toilets, as they typically breed more germs than other areas of a restroom.
- Deep cleans. In order to maintain a high level of clean, schedule periodic deep cleans on a weekly, bi-weekly, or monthly basis, depending on the level of clean you want to maintain. Even though daily wiping, sweeping, and mopping can remove soil and other particulates, they fail to remove all of the contaminants that build up over time. Even if not seen by the naked eye, this buildup can eventually lead to hard-to-remove stains and odor.
Take care of those smells! Nothing is worse than walking into a foul-smelling restroom. It doesn’t matter how clean your restroom is; if your restroom smells, your patrons will assume it is dirty.
It is important to minimize unpleasant smells with odor-neutralizing products, auto flushers, or automatic air fresheners to attack odor in the air and at the source. Urinal screens, and toilet sanitizers can help to make the restroom experience more pleasant and eliminate the urine smell.
Use the right tools. Part of maintaining a high level of clean in your restroom is making sure your staff has the most effective tools for the job. This includes the use of microfiber wipes and mops, which are known to remove more dust and dirt than traditional cleaning tools, and are also more absorbent.
To ensure that your restroom positively impacts your business, consider giving your restroom a reboot. While it might not seem significant in the grand scheme of your operation, a clean and inviting restroom can make or break your business’s image. By applying these simple practices to your restroom cleaning, you can improve your customers’ experience and, your bottom line.
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